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Market Price Benchmarks

India Marketing Cost Index 2026

The India Marketing Cost Index 2026 brings together typical market price benchmarks across marketing, production, design and technology. Every figure reflects real market ranges compiled from published price guides, marketplaces and platform pages, presented in Indian Rupees and US dollars, or UAE Dirhams and US dollars for regional guides. All benchmark ranges are verified against their primary sources so businesses and procurement teams can plan budgets with realistic numbers. The directory below indexes 42 price and cost guides across major marketing specialisms. These are market averages, not Sage Media's prices. Projects vary a lot by scope, deliverables and industry, so use them for planning and ask for a quote on your exact brief.

How these ranges are compiled

Figures in this index are gathered from published commercial rate cards, industry benchmarks, freelancing marketplaces and media platforms across India and the United Arab Emirates. Each individual guide lists the specific sources and assumptions used for its cost ranges. For cross-border budgeting, US dollar amounts are converted at ₹93.92 per US dollar based on ECB reference rates from 6 November 2026, or AED 3.6725 per US dollar for UAE guides. Benchmark figures are reviewed regularly and updated when published rates or platform fees change.

Video and animation

6 guides

Photography

4 guides

Ad films and production

3 guides

Social media and influencers

3 guides

Paid ads and media

7 guides

Outdoor, DOOH and print

1 guides

Websites, apps and e-commerce

6 guides

Branding, packaging and design

4 guides

Content and copywriting

1 guides

AI, automation and martech

6 guides

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