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Fashion · Case study

Aari Tari

Aari Taari is a Jaipur-based jewelry brand specializing in bridal and ethnic wear, deeply rooted in Rajasthani craftsmanship. Targeting brides and wedding shoppers seeking statement pieces, the brand combines traditional techniques with modern appeal for unforgettable celebrations.

Our objective

When Sage Media partnered with Aari Taari, they had 30K Instagram followers but limited brand presence. Our goal was to:

—Launch explosive wedding-season campaigns
—Triple growth to 90K followers organically
—Drive offline footfall to their Jaipur store through digital storytelling
Our approach
—Iconic Bridal Shoot at Nahargarh: Booked the entire Nahargarh property for a sunset bridal campaign featuring three models in red lehengas. Planned precise golden hour shots with perfect sun positioning behind the models for dramatic lighting.
—Wedding Season Timing: Shot 1-2 months before peak wedding season and floated content nationwide to capture bridal frenzy.
—Multi-Campaign Strategy: Combined viral bridal visuals with consistent posting to build momentum organically.
The results
—Instagram followers grew from 30K to 90K (200% organic growth)
—Bridal shoot went viral, generating massive nationwide reach
—Significant increase in offline store footfall during wedding season
The impact

Sage Media transformed Aari Taari from steady 30K followers to a recognized bridal jewelry name through strategic location shoots and impeccable wedding-season timing, proving the power of planned viral content.

90K
Followers, from 30K
200%
Organic growth
Nahargarh
Full-property bridal shoot
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“ ★★★★★
“The team is extremely patient and hardworking, consistently delivering quality work while ensuring smooth communication and an effortless overall experience.”
Priyal Lakhotia
Priyal Lakhotia
Vamika Silver Jaipur
“ ★★★★★
“Working closely with the Sage Media team has been wonderful; their creative vision, commitment, and dedication truly elevate every project they handle.”
Disha Parakh
Disha Parakh
Atory.in
“ ★★★★★
“Sweetest founders and an amazing team! They always support you fully and genuinely care about your growth and success throughout.”
Kanan Jhunjhunwala
Kanan Jhunjhunwala
Ethnic India
“ ★★★★★
“Sage helped me launch my jewellery brand with dedication and skill. A year later, the experience remains excellent and highly recommendable.”
Prakhar Sonkiya
Prakhar Sonkiya
Sutra Fine Jewelry
“ ★★★★★
“The team is extremely patient and hardworking, consistently delivering quality work while ensuring smooth communication and an effortless overall experience.”
Priyal Lakhotia
Priyal Lakhotia
Vamika Silver Jaipur
“ ★★★★★
“Working closely with the Sage Media team has been wonderful; their creative vision, commitment, and dedication truly elevate every project they handle.”
Disha Parakh
Disha Parakh
Atory.in
“ ★★★★★
“Sweetest founders and an amazing team! They always support you fully and genuinely care about your growth and success throughout.”
Kanan Jhunjhunwala
Kanan Jhunjhunwala
Ethnic India
“ ★★★★★
“Sage helped me launch my jewellery brand with dedication and skill. A year later, the experience remains excellent and highly recommendable.”
Prakhar Sonkiya
Prakhar Sonkiya
Sutra Fine Jewelry
“ ★★★★★
“The team is extremely patient and hardworking, consistently delivering quality work while ensuring smooth communication and an effortless overall experience.”
Priyal Lakhotia
Priyal Lakhotia
Vamika Silver Jaipur
“ ★★★★★
“Working closely with the Sage Media team has been wonderful; their creative vision, commitment, and dedication truly elevate every project they handle.”
Disha Parakh
Disha Parakh
Atory.in
“ ★★★★★
“Sweetest founders and an amazing team! They always support you fully and genuinely care about your growth and success throughout.”
Kanan Jhunjhunwala
Kanan Jhunjhunwala
Ethnic India
“ ★★★★★
“Sage helped me launch my jewellery brand with dedication and skill. A year later, the experience remains excellent and highly recommendable.”
Prakhar Sonkiya
Prakhar Sonkiya
Sutra Fine Jewelry
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