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Fashion · Case study

Tatvadhan

Tatvadhan is a Jaipur-based private label for men's occasion wear, built on the idea of a modern king's wardrobe. Launched by the founders of City Vibes as a distinctly more premium offering, Tatvadhan speaks to grooms and wedding guests — and to the women who help them choose what to wear.

Our objective

When Sage Media took on Tatvadhan, the brand had no digital footprint at all: zero followers, no content, and a sister brand whose positioning it needed to rise above. Our aim was to:

—Establish Tatvadhan as a premium, heritage-led menswear label distinct from City Vibes
—Build an audience from scratch, organically
—Turn online attention into store footfall
Our approach
—Vintage Visual Identity: Built the page around a regal, vintage aesthetic that positions every garment as part of a modern king's wardrobe.
—Store as Stage: Used the store itself as a recurring backdrop, so the audience knew the place before they ever walked in.
—Product in Detail: Fabric, embroidery and silhouette close-ups gave buyers the confidence to shortlist before visiting.
—Founder-Led Storytelling: Founder videos put a face and a philosophy behind the label, building trust with a first-time audience.
—A Deliberate Content Mix: Store footage, product films, vibe reels and founder pieces were balanced so the feed sold without ever feeling like a catalogue.
The results
—Grew from 0 to 15K Instagram followers in 11 months, organically
—Multiple reels went viral, bringing in audiences well beyond Jaipur
—Measurable increase in store footfall, with customers arriving already familiar with the collection
The impact

Tatvadhan went from an unknown name to a recognised premium menswear destination in under a year. Sage Media's work created awareness where none existed and converted it into people walking through the door — proof that a strong visual identity and a disciplined content mix can build a brand from zero.

15K
Followers, from 0
11 months
Organic growth
1000%
Increase in store footfall
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Ethnic India
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“Sage helped me launch my jewellery brand with dedication and skill. A year later, the experience remains excellent and highly recommendable.”
Prakhar Sonkiya
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Sutra Fine Jewelry
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“The team is extremely patient and hardworking, consistently delivering quality work while ensuring smooth communication and an effortless overall experience.”
Priyal Lakhotia
Priyal Lakhotia
Vamika Silver Jaipur
“ ★★★★★
“Working closely with the Sage Media team has been wonderful; their creative vision, commitment, and dedication truly elevate every project they handle.”
Disha Parakh
Disha Parakh
Atory.in
“ ★★★★★
“Sweetest founders and an amazing team! They always support you fully and genuinely care about your growth and success throughout.”
Kanan Jhunjhunwala
Kanan Jhunjhunwala
Ethnic India
“ ★★★★★
“Sage helped me launch my jewellery brand with dedication and skill. A year later, the experience remains excellent and highly recommendable.”
Prakhar Sonkiya
Prakhar Sonkiya
Sutra Fine Jewelry
“ ★★★★★
“The team is extremely patient and hardworking, consistently delivering quality work while ensuring smooth communication and an effortless overall experience.”
Priyal Lakhotia
Priyal Lakhotia
Vamika Silver Jaipur
“ ★★★★★
“Working closely with the Sage Media team has been wonderful; their creative vision, commitment, and dedication truly elevate every project they handle.”
Disha Parakh
Disha Parakh
Atory.in
“ ★★★★★
“Sweetest founders and an amazing team! They always support you fully and genuinely care about your growth and success throughout.”
Kanan Jhunjhunwala
Kanan Jhunjhunwala
Ethnic India
“ ★★★★★
“Sage helped me launch my jewellery brand with dedication and skill. A year later, the experience remains excellent and highly recommendable.”
Prakhar Sonkiya
Prakhar Sonkiya
Sutra Fine Jewelry
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