DOOH Advertising Cost in India: Digital Screen Pricing
DOOH advertising in India typically costs between ₹100 to ₹1,200 CPM on programmatic networks, or between ₹20,000 to ₹3.5 lakh per month for dedicated screen loop slots on urban arterial roads. High-impact venues such as premier shopping malls charge ₹40,000 to ₹2.5 lakh monthly, while airport video displays range from ₹2 lakh to ₹10 lakh per screen network. For brands evaluating digital billboard cost India benchmarks, overall campaign expenditure depends on screen resolution, footfall density, peak hour dayparting, and total loop play frequency.