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Tag: Generative AI

AI Search Optimisation for D2C Brands India: Getting Cited by ChatGPT

Brand founders have spent the last decade obsessing over blue links on search engine results pages. We learned exactly how to satisfy the algorithms that ranked those links, building entire marketing departments around keyword density, backlink profiles, and technical site audits. Now, that foundational structure is shifting rapidly. Consumers are increasingly turning to generative artificial […]