Search Everywhere Optimisation: YouTube, Amazon and Google
Search everywhere optimisation means making your business easy to find wherever your buyers actually search: Google, YouTube, Instagram, Amazon, Flipkart or Noon, Google Maps, Google Images and AI assistants such as ChatGPT. It does not mean being active on every platform. It means picking the two or three places where your buyers ask their questions, doing the basics well there, and pointing all of them back to one accurate page about your business.