Ad Shoot Budget Calculator
Estimate what commercial ad shoots and video productions typically cost in India across different scales. This calculator draws directly from published production house benchmarks covering crew day rates, studio spaces, talent fees, and post-production. Use these ranges to structure realistic budgets in Indian Rupees and US dollars before beginning pre-production.
Estimate your production budget
Why your project could cost more or less
- Talent profile and celebrity fees: Casting recognized actors or top models multiplies day rates and requires additional agency commissions.
- Location permits and set design: Custom studio sets or closing public streets in Mumbai or Jaipur require substantial upfront budgets.
- Equipment tier: Shooting on cinema-grade systems like ARRI or RED with anamorphic lenses increases daily gear rental fees.
- Multi-channel deliverables: Cutting distinct aspect ratios for television, YouTube, and vertical reels expands post-production hours.
Production cost benchmarks
Commercial creative shoots in India range from ₹40,000 for boutique social videos to over ₹5 crore for multi-day celebrity TVCs. A modest one-day studio shoot for e-commerce cataloguing or social media content typically falls between ₹3,00,000 and ₹8,00,000. Mid-range studio productions for corporate films and product launches average between ₹3,00,000 and ₹10,00,000.
Full-scale commercial television commercials with professional crews and no celebrity talent sit between ₹15 lakh and ₹25 lakh (₹15,00,000 to ₹25,00,000). Introducing regional actors or mid-level influencers increases project ranges to ₹30 lakh to ₹50 lakh, while campaigns featuring national celebrities start from ₹75 lakh before media airtime.
01Why do commercial ad shoot budgets in India vary so widely?
Commercial shoots range from single-day studio sessions with small crews to multi-day productions involving street closures, renowned directors, cinema camera packages, custom set builds, and celebrity talent fees.
02What is the typical day rate for fashion models in Mumbai and Jaipur?
Junior or fresh face models in India charge between ₹8,000 and ₹15,000 per day. Established agency models charge between ₹25,000 and ₹60,000 per day, plus a 20% to 30% agency management commission.
03How much does a commercial fashion photographer charge per day?
Experienced commercial fashion photographers in major hubs like Mumbai and Jaipur charge day rates from ₹40,000 to ₹1,50,000 per day, usually inclusive of primary camera and lighting kits.
04What expenses fall under pre-production versus production?
Pre-production covers scriptwriting, storyboarding, casting auditions, location scouting, and permits. Production covers camera equipment rentals, director fees, technical crew, set construction, catering, and transport.
05How can brands maximize output from a multi-day commercial shoot?
Brands maximize production budgets by capturing primary campaign videos, high-resolution catalogue stills, and vertical social reels simultaneously across the same set and lighting setups.