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ROI-Driven paid search optimization
Our relationship with you relies on getting results, and paid search marketing results are measured in ROI. Each and every day, our primary focus is building ROI by interpreting real data and creating campaigns that convert. This includes:
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
Sage Media
How our paid search marketing service can help grow your revenue
Combining search engine marketing with conversion rate optimization (CRO)
The secret to a successful SEM campaign is much more than just making your website appear on Google. Other SEM agencies in Singapore would just set your ads to appear on Google, and leave it there. These campaigns are not performing up to its optimal level.
The secret to achieving optimal SEM results lies in the ability to get as many people as possible to call/contact you after they click on your ad and land on your website. For example, your current SEM ads are getting 2% conversion rate on your landing page. That means out of 100 people that visit your page, 2 people contact you.
Real certified Google Ads professionals
Get a team of certified Google Adwords / SEM specialists who have a minimum of 2 years experience managing various SEM campaigns locally. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.
what you get
What is included in our paid search marketing services?
PPC audit services
One of the first things we’ll do for your business is provide you with a full PPC audit. In the audit, we’ll evaluate every significant element of your existing PPC campaign and compile a report of what’s working and what isn’t. The report will break down every aspect of your PPC strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them. In fact, if your business has over four employees and spends more than $1000 per month on PPC, you qualify for a free PPC audit! Just get in touch with us to get started.
Remarketing services
Geofencing ad services
Social media ad services
Creating Success
What makes our paid search management services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
The proof is in the Sage Media
Why paid search Ads can bring in the Sage Media
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.
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Graphic Designing
Visual content is now the most popular format for content consumption. Our digital artists execute thumb-stopping content that brings your brand’s vision and personality to life.
Original Content Creation
Our wordsmiths create compelling ad copy, editorial pieces other original content that prioritizes impact, clarity and empathy over mere loudness. We put customer intent behind every word we craft to drive clicks and shares.
Video Editing and Animation
As the world is moving towards video content, we turn around high-quality 2D/3D animations and video edits that are optimized for social and digital sharing.
Print and OOH Marketing
Although we are proudly digital-first, we understand the need to have a brand presence at all physical touchpoints, too.
New Brand Launch and Rebranding
Our Branding and Consumer Centricity division, called “Sage Media Theta,” meditates on your brand purpose, analyzes the audience along with you, and uses data-driven strategies to craft a long-lasting yet fluid personality kit for your business.
Film Production and Product Photography
Sage Media Motion Pictures is our in-house production hub that comprises scriptwriters, photographers, videographers, producers, directors, editors and animators who together create ad films, photo/video assets, and feature-length content.
UI and UX
UI/UX requires a nuanced understanding and continuous testing of online consumer behaviour.
Web Development
We are the proud makers behind some of the most loved websites in India and beyond, including MTDC, TATA Communications, NIVEA India and Baskin Robbins.
Social Media Marketing
We go beyond the likes and other vanity metrics to create well-researched, insight-driven and sustainable content strategies that your target audience finds valuable.
E-Commerce
More than half of all consumer transactions now happen online. With brand partnerships like Shopify and experience with Amazon E-Commerce, we help you identify the right channels, fulfilment partners, product optimizations and marketing models to supercharge your e-business.
Email Marketing
Email is still king when it comes to conversion. We design and code email newsletters and campaigns that help you reach out to the right segments at the right time with the most impactful message.
Chat Automation
The chatbots we build for your website, app, social media and WhatsApp Business are designed to enhance end user experience and drive engagement for your business.
Search Engine Optimization
We like to be #1 when it comes to ranking your brand as the #1 result on search engines. Using industry-grade tools, we have solved problems and capitalized on opportunities to boost our clients’ visibility on the web.
Performance Marketing
We have experience scaling both modest and large media budgets (50CR+) to execute paid campaigns on Meta, Google Search and Display Network, media streaming platforms and more.
