How to Track AI Search Visibility When Data Is Missing
To track AI search visibility when the data is missing, stop waiting for one perfect report and build a small system from several imperfect signals. Pick 15 to 20 questions your customers really ask, check each month whether ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode mention or cite you, and log the answers in a simple sheet. Then read three supporting numbers alongside it: branded searches in Google Search Console, AI referral traffic in Google Analytics 4 (GA4), and what new customers say when asked how they found you.