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Fashion · Case study

City Vibes

City Vibes is a well-established Rajasthan brand with 11 stores, specializing in men’s wedding and ethnic wear. Serving grooms and wedding shoppers seeking coordinated outfits, the brand boasts extensive collections for complete bridal party styling.

Our objective

Before partnering with Sage Media, City Vibes posted generic model shots and product-focused content that blended into the noise. We aimed to:

—Break the monotony with raw storytelling
—Drive store traffic through emotional wedding narratives
Our approach
—“Nazrana” Groom Storytelling Series: Created a cinematic series showing a groom searching city-wide for bride-matching outfits, visiting multiple stores, finally finding perfection at City Vibes.
—Emotional Narrative: Highlighted City Vibes’ vast collection enabling “Dulhe Raja” positioning – fulfilling every groom’s (and bride’s) vision.
—Raw Storytelling: Shifted from polished model shoots to authentic, relatable groom journey content
The results
—Beautifully executed series differentiated City Vibes from competitors
—Reinforced brand positioning: “Dulha toh har koi bana raha hai, hum Dulhe Raja bana rahe hain”
—Enhanced store traffic as customers connected with the relatable groom narrative
The impact

Sage Media elevated City Vibes from generic product posts to emotional storytelling masters, creating a memorable “Nazrana” campaign that positioned them as the ultimate groom’s destination across Rajasthan’s 11 stores.

11
Stores across Rajasthan
Nazrana
Groom storytelling series
Dulhe Raja
Brand positioning
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Vamika Silver Jaipur
“ ★★★★★
“Working closely with the Sage Media team has been wonderful; their creative vision, commitment, and dedication truly elevate every project they handle.”
Disha Parakh
Disha Parakh
Atory.in
“ ★★★★★
“Sweetest founders and an amazing team! They always support you fully and genuinely care about your growth and success throughout.”
Kanan Jhunjhunwala
Kanan Jhunjhunwala
Ethnic India
“ ★★★★★
“Sage helped me launch my jewellery brand with dedication and skill. A year later, the experience remains excellent and highly recommendable.”
Prakhar Sonkiya
Prakhar Sonkiya
Sutra Fine Jewelry
“ ★★★★★
“The team is extremely patient and hardworking, consistently delivering quality work while ensuring smooth communication and an effortless overall experience.”
Priyal Lakhotia
Priyal Lakhotia
Vamika Silver Jaipur
“ ★★★★★
“Working closely with the Sage Media team has been wonderful; their creative vision, commitment, and dedication truly elevate every project they handle.”
Disha Parakh
Disha Parakh
Atory.in
“ ★★★★★
“Sweetest founders and an amazing team! They always support you fully and genuinely care about your growth and success throughout.”
Kanan Jhunjhunwala
Kanan Jhunjhunwala
Ethnic India
“ ★★★★★
“Sage helped me launch my jewellery brand with dedication and skill. A year later, the experience remains excellent and highly recommendable.”
Prakhar Sonkiya
Prakhar Sonkiya
Sutra Fine Jewelry
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