The channel people already opted into.

Email marketing sends campaigns and newsletters to your list. Marketing automation is broader — it triggers emails (and other actions) based on what a person actually does, like abandoning a cart or downloading a guide. We typically start with strong email marketing and layer in automation as flows prove themselves.

Yes — it remains one of the most cost-effective channels because you're reaching people who already opted in, rather than paying to interrupt a stranger's feed.

There's no universal number — it depends on your audience and email type. B2B lists typically tolerate a few emails a month, while B2C lists can handle weekly sends if the content stays relevant. We set a cadence based on your list's engagement, not a fixed schedule.

Through opt-in forms, gated content and on-site sign-ups tied to real consent — never purchased or scraped lists, which damage deliverability and violate most platforms' policies.

A sequence — like a welcome series, cart abandonment flow or win-back campaign — that triggers automatically based on subscriber behaviour, running continuously without manual sending.

Yes — list hygiene, authentication (SPF/DKIM/DMARC) and sender reputation are audited and corrected so emails land in the inbox, not spam.

Open rates, click rates and list growth and engagement trends are tracked so campaigns can be refined over time.