Content that doesn't look like an ad.

UGC (user-generated content) is styled to look like an organic post from a real person rather than a brand-made ad. Because it feels unscripted and native to the feed, audiences trust it more — which is why UGC-style creative consistently outperforms a polished studio ad that reads as a sales pitch.

Influencer marketing pays a creator to share content with their own following, so you're renting their reach and trust. UGC works differently: it's content built for your brand that you own outright and can run anywhere — ads, your own feed, your website — regardless of how many followers the creator has. Many brands run both side by side for different goals.

Both. We identify and brief genuine creators when a campaign needs outside voices, and we shoot in-house when you need faster turnaround or tighter control over messaging. Either way, the output is built to feel the same — natural, not staged.

UGC-style clips are formatted and tested as ad creative — a real-feeling video or testimonial cut to fit whichever placement performs best. You control the targeting and budget; the UGC content is simply the creative asset that goes into the campaign.

You do. Every piece we produce or source is delivered with usage rights cleared for your ads, social channels, and website, so there's no separate licensing to chase down later.

We provide a loose talking-point brief so key messaging comes through, but delivery stays natural and conversational — a fully scripted read is the fastest way to make UGC look fake.

It depends on your testing needs — for paid ads especially, we usually produce several variations at once (different hooks, angles, or creators) so you have options to test rather than betting on a single cut.